3 Ways To Make Your Brick And Mortar Business More Accommodating To Customers
When you work in retail, your main goal is to get people into your store and buying your products or services. Even with the best products or services and the right people coming into your location, there may still be some barriers for your visitors to turn into customers.
Luckily, by removing some of these barriers and helping your business adjust to what it is your customers and potential customers want or need, you can find more success in the future. To help you with this, here are three ways to make your brick and mortar business more accommodating to your customers.
Always Look To Remove Barriers
Before you can work to make your business more accommodating, you first have to know what the barriers are that you’re going to have to remove in the first place.
To best do this, Firas Kittaneh, a contributor to Inc.com, recommends that you watch your patrons when they enter your business and see if there are common things or areas that create an inconvenience when making a purchase. This could anything from not being able to move around your store effectively to having to pay cash for their purchase.
Once you’re able to identify what some of these barriers are, you can then take steps to improve them. In the above examples, you may want to rethink the layout of your store and displays or bring in an ATM in addition to having other payment options.
Rethink Your Parking Lot Policies
Barriers and inconveniences that can affect business don’t just happen inside of your store. For many people, their thought process for how easily they can shop at a store starts from the parking lot.
If you’ve noticed that your parking lot is either too full, doesn’t have enough spots for those who need extra assistance, or is too empty, there are steps you can take to address these issues. One thing you might want to try, according to Bob Phibbs, a contributor to RetailDoc.com, is having your employees park out front so your store looks busier. Then, when you need more space for your customers, have the employees move to their employee parking spots.
Keep The Inventory That Your Customers Want
When you’re stocking up your store, you might be tempted to just keep ordering the same items that you love and love to sell to others. However, if your customer base changes at all, it can be helpful for you to know what they want and try your best to meet those needs.
To help you in doing this, Nicole Leinbach-Reyhle, a contributor to Forbes.com, suggests that you try to get comments or suggestions from your customers and then actively seek to take those notes under consideration when restocking and acquiring new inventory.
If you want to make your retail store more accommodating to your customer base, consider using the tips mentioned above to help you learn how you can do just that.