Important Ways to Help Make Your Brand Stand Out
As if the local and national space for business brands wasn’t crowded enough, over the last 20 years, more and more brands have emerged to increase competition further. It’s certainly not a bad thing, as competition drives innovation, but it can be a lot more troublesome for you to make your brand stand out online or on land.
However, there’s always a way to take your brand that little bit further to be more appealing to potential customers from the offset, all the way to retaining your customers. Customer retention is, of course, crucial, as happy customers are your best source of advertisement. But, first, you need to get them through the door – virtual or otherwise.
So, here are some top tips from competitive industries around the world where brands have proven to have the Midas touch when it comes to making their brand stand out.
Give new customers the best experience by making it free
Everyone likes something that’s free, even if they don’t need that item. After enjoying a free gift from a brand, the customer will automatically feel more inclined not just to be fond of the giving brand, but to also reciprocate the kindness in what’s known as the ‘reciprocity principle.’
As an effective example, the iGaming sector is an incredibly competitive space, with brands all over offering different bonuses to new customers. So, sites like BonusFinder Canada compile all of the free offers, examine and review the brands, and then relay the best ways to get free gaming through its own website – becoming a go-to iGaming brand in its own right.
Tell the story of your brand to forge a connection
Due to the standardized format that most brands deploy when advertising on television and online, people have become a bit bored of being sold to. So, when brands come along and speak to people as a human trying to relay a message, customers can connect to them and feel more inclined to buy their products.
One of the best brands for this is Innocent Drinks, which nails the key principles of telling a powerful brand story, such as it being meaningful, personal, and authentic, often printing such text on their products.
Give your customers value beyond the initial product
While some people always seek the lowest price possible, others see value as coming from other means, such as the experience or additional gains from making a purchase or joining a service. This can come in the form of helpful customer service, access to more services through a subscription, charitable donations as a result of your custom, or, in the case of Amazon, all three at once.
Amazon’s customer service is notoriously user-friendly; the subscription service of Amazon Prime gives access to Prime Video and express delivery at no extra cost on top of the subscription, and using Smile.Amazon, the company gives money to your chosen charity.
Show your customers that you understand their needs
By providing a product that people want to purchase, you clearly have some understanding of what they need: but your brand can go much further. Social media has become a prime marketing tool for showing customers that you understand their needs or their plight.
By relaying through posts or product lines that your brand is actively working to alleviate a problem that is common with your audience, you’ll get increased interactions with your brand. The key here, though, is that you research your target demographics to be certain of their needs, as explained by Entrepreneur.
If you want to make your business stand out in the eyes of new and existing customers, see if you can offer a way for them to access your product for free for a spell, tell them your brand’s story, provide extra value, and demonstrate an effective understanding of your target audience.