Follow this Step-by-Step Guide on Internet Reputation Repair for Your Business
Engaging in internet reputation repair is not something that any business owner wants to do, but it is necessary from time to time nonetheless. In fact, establishing a strong reputation management strategy is becoming an important task for any business owner. Even if your brand has not experienced any damage to its reputation, maintaining that reputation takes work.
Now that you know it is important to focus on brand reputation, the next question you may have is “how do I do that?” To get started, follow this step-by-step guide on internet reputation repair for your business. Not only will it give you an idea on repairing a reputation, but building one and then maintaining it.
Step 1: Create a Website
Establishing an online presence is more important than ever, and it is up to you to make it happen. The very first step is to develop a website if you haven’t already, and this is the perfect opportunity to paint a positive picture surrounding your brand. This means the site needs to look good, contain valuable information, and that information needs to actually reach the internet browsers of the world – or at least of your local area.
Step 2: Create Original Content
The first place to start posting original content on your brand and relevant topics is the company website. Here is where a blog section will come in handy. Hire a professional content developer that has extensive knowledge on your brand. If you have decent writing skills, you might actually be the perfect person to create this content.
Content doesn’t just apply to the company website, though. Your social media business accounts also need to focus on releasing relevant and interesting content, and not just every once in a while. Social media posts should be done frequently – even a few per day – to keep your brand as relevant as possible.
Step 3: Listen to Public Opinion
The best way to engage in internet reputation management is to have a full understanding of what people are saying about the company. Staying on top of public opinion is a must, and there are a lot of tools out there that make this possible. All you have to do is set a Google Alert to notify you whenever your company name is mentioned on the Google database.
HuffPost says that “if you want to scan more sources, there is a wide selection of online reputation management tools. With prices starting at a few dollars a month, these providers will not only track mentions of your business, but can report on sentiment for your brand online.” It is in your best interest to invest in these tools, since understanding public perception is an important step in reputation management.
Step 4: Always Be Positive and Professional
It’s normal to feel hurt or offended when someone says something bad about your company. You have spent time, money, and effort on making your business dreams a reality, so hearing someone talk bad about those dreams is never a good feeling. However, you still need to respond in a professional and positive way to these haters.